ASSIGNMENT | Partition a target audience into segments with different sets of knowledge

You will create an artifact (i.e. a poster, handout, Instagram ad, billboard, etc) of a hypothetical campaign on a specific topic in which you have personal interest with the intent on changing a specific behavior. I would suggest thinking about the specific target audience, messages, channels, public policies, and possible theoretical frameworks we have discussed in this class when planning your artifact. For example, communication practitioners:
1. Partition a target audience into segments with different sets of knowledge, attitudes, and skills and thus different orientations toward a specific behavior. For instance, a campaign might segment adults into those who are not considering recycling, those who are considering, and those who are already recycling.
2. Develop a message to persuade a specific target audience to enact or not enact a specific behavior. For example, a social norms message might try to discourage binge drinking among college students.
3. Disseminate a message through a channel. Examples of channels include television and interpersonal networks.
4. Rely on a public policy that supports the desired behavior. For example, the U.S. tax code imposes a fine on adults who withdraw money from an individual retirement account or IRA prematurely.
After you have created your artifact include a small discussion regarding your thought process as to how and why you made the choices you did and what implications you think this would have if this were a real campaign. Also include how you would measure the campaigns success after the campaign were completed if it were real.

SAMPLE SOLUTION