Real life case study report/ Managing and leading SMEs

1. CW1 – RealLifeCaseStudyReport(50%)
The real-life case study report (2,000 words +/- 10%) is an individual assignment and will assess the awareness and the acquisition of various dimensions of entrepreneurial management and leadership in an SME context.
You will analyse a real small or mediums sized company of your own choosing, although it should have between 10-300 employees.

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Your need to collect the information for the analysis yourself, but are not required to collect primary data (conduct interviews). For academic and written empirical sources use LSBU Harvard Referencing style and provide a reference list.
Questions:
• Outline briefly the company and its history.
• What is the current business model?
• What have been the key success factors for this company?
• What can you learn about managing and/or leading SMEs from this case?

choose any company of your choice that has from 10 to 300 employees

SAMPLE SOLUTION

Great Lakes Brewing Company Background and History
The Great Lakes Brewing Company (GLBC) is an American company headquartered in Cleveland Ohio. It is in the category of small and medium-sized | PLACE YOUR ORDER NOW AT studenthelp.contentfence.com | was established in 1986 by two brothers, Patrick and Daniel Conway who had no experience in brewing to become the first modern brewpub in Cleveland city. The two employed two former employees of Schmidt, a master…