Promotion and Pricing Strategies Assignment

“Entrepreneurs must determine what to sell, to whom and how often, on what terms and at what price, and how to get the product or service to the customer. In short, a marketing plan identifies a company’s target customers and describes how it will attract and keep them. The process does not have to be complex.” (Scarborough & Cornwall, 2015, p. 274).

With this assignment, you will address some of the basic areas within a marketing plan and help to refine your strategies for creating a successful business.

| PLACE YOUR ORDER NOW AT studenthelp.contentfence.com |

Using the business from Assignment 2, write a three to four (3-4) page paper in which you:

Identify its primary target market.
Specify three (3) methods you will use to research customer needs and wants.
Describe the marketing mix: a) product, b) pricing strategy, c) promotion and d) placement/distribution.
Create a one-year advertising budget and plan that incorporates the use of various advertising media and publicity.
Include at least two (2) references outside the textbook.

SAMPLE SOLUTION

Promotion and Pricing Strategies- Maxwell Properties
The primary focus of any start-up business is to ensure that its products and services reach the intended target market on time and when needed. The management also has to know what prices to sell the products for as well as how their products and services will reach their primary | PLACE YOUR ORDER NOW AT studenthelp.contentfence.com | and Cornwall (2015), entrepreneurs must have a means of determining what they are selling, to whom they are selling to, and how often they | PLACE YOUR ORDER NOW AT studenthelp.contentfence.com | also consider what terms and prices they are selling their products and services for, and how their products or services are getting to their primary target (Scarborough & Cornwall, 2015)….