Evaluate Marketing Website Assignment: Access the following Website: :http://www.kraftheinz-foodservice.com/
Kraft Foods uses this Website as a part of their marketing strategy. Review the Website and write a 2 page paper on its effectiveness as a marketing tool. Include the things that you feel work well and the things that you feel could be done better.
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Marketing Strategy
Evaluation of the Kraft’s Website
A visual inspection of Kraft’s Website shows how eye catching and well organized the website is. There is a display of the choices of food that are visible immediately one accesses the default home page. The main menu of the website is colorful and hence catches the attention of the viewer and promotes easy navigation. The interface is also user friendly because the content is well organized and one can shop by brands or categories (The Kraft Heinz Company, n.d.). On observing the website, one would see a very balanced page with the home slider…
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