Country Report – New Zealand

Country Report-New Zealand

New Zealand is a wealthy Pacific country dominated by two major cultural communities: New Zealanders and the Maori. The county has a population of 4.5 million people, where English and Maori are the major languages (Pearce 2). Around three-quarters of the country’s citizens lives on the North Islands, which is also home to the capital of New Zealand, Wellington. New Zealand has various economic activities where agriculture is perceived as the primary economic mainstay, but tourism and manufacturing are vital.

Tourism New Zealand is the entity that is charged with the responsibility of promoting the brand ‘destination New Zealand’ to the potential tourists. As a result of the 100% New Zealand, the country has achieved immense growth in the number of visitors and direct expenditures. The country seems to be on a course of surpassing the international targets for growth that were set out in the Tourism 2025 Strategy (Pearce 2). Tourism is one of the most significant industries in New Zealand contributing NZD12.5bn which translated to 5.1% of the GDP and contributed to more than 208, 500 jobs in 2015, representing 8.8% of the country’s workforce. This employment includes jobs offered by airlines, travel agents, hotels and other freight services (Pearce 6). Also included are activities of restaurants and other businesses that are directly…