ASSIGNMENT | Professional Associations for Marketing Research

you will have an opportunity to explore professional organizations, societies, and associations that play an invaluable role in business and the industry. Many offer educational curriculum, resource libraries, industry white papers, trade magazines, and venues for networking and the sharing of best practices. There are organizations that cater to just about every industry and profession, from the American Trucking Association to the Society for Human Resources Management to the Association for Wedding Professionals International. In addition to serving different industries and professions, there are many associations and societies that exist to provide opportunities for women and minorities, or men and women from a certain area of the country.

Joining a professional organization is a great way to show your employer or potential employer that you are professionally minded and committed to succeeding in your career. Professional organizations play an invaluable role in industry. Research one or more professional organizations listed below that are associated with sales, marketing, or advertising, and learn about resources and services they offer to their members.

American Marketing Association
Sales & Marketing Executives International
ANA Business Marketing
Data & Marketing Association
Marketing Research Association (Insights Association)
United Professional Sales Association
National Association of Sales Professionals
Discussion Questions

You may address all four topics in this ungraded Discussion and collaborate with your fellow learners to enhance your understanding of developing a marketing research report.

Discuss the potential benefits of membership in professional organizations you visited.
Discuss opportunities for education and training.
Discuss the certifications offered by the professional organizations you visited.
Describe any resources you may have found such as educational curriculum, resource libraries, industry white papers, trade magazines, or sharing of best practices.

SAMPLE SOLUTION

Belonging to a professional organization is one of the best ways employees build their profiles. It also shows the level of commitment that one has to the specific profession. In business, professional associations provide opportunities to think differently and access new resources/ market opportunities. One notable professional association in business is the National Association of Sales Professionals. This task explores the advantages of…