ASSIGNMENT | Political Advertisement 2020

Select one political advertisement (2020) from the congressional or presidential election
Provide a summary of the advertisement ( what type of media advertisement, how was it disseminated? and what was the message?
If possible: how expensive was the advertisement campaign? Who paid for the advertisement?

Analyze the content and purpose of the advertisement
What is the target audience? What is the argument? Was the advertisement effective or ineffective?

Does the advertisement help or hinder the political process?

MOST IMPORTANT : Provide a link to the advertisement.

SAMPLE SOLUTION

Presidential Political Advertisement 2020
Michael Bloomberg is the latest entrant in seeking the democratic ticket and consequently a presidential candidacy. The billionaire recently single-handedly put up a presidential AD that has caught the attention of many US citizens. The advertisement was made on ABC News Television but has also been running on different social media platforms (Abc News, 2020).
Summary of the advertisement
The advertisement was meant to bring out Bloomberg as a brand that has invested in the business and consequently offered many jobs for US citizens. In the advertisement, he prides himself for having been a three-time mayor that brought back New York City after it went into disarray after September 11. He also touches on housing as he offered thousand of affordable housing units. Furthermore, he prides himself as a person who has created movements to protect innocent Americans against gun violence and a defender of…