Keeping current with the changes in the marketplace is often a real challenge to marketers, as sometimes changes must take place in a collapsed time frame due to globalization and the Internet. In this Discussion, you will discuss some of these challenges and how companies can respond.
Topic: Distribution (i.e., Place) Changes
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Write My Essay For MeOver the years, some brick-and-mortar retailers have struggled. More customers are purchasing online, changing the distribution model.
What advice would you give to retailers to counteract this trend in the retail industry?
What argument is there for having brick-and-mortar stores? Explain.
SAMPLE SOLUTION
Distribution (i.e., Place) Changes
Since 2008, online shopping has brought about convenience and accessibility resulting in a drastic decrease in retail store sales. Before, customers/consumers had grown accustomed to visiting physical store locations to explore various ‘window shopping’ opportunities before they purchase specific products that interest them (Nagar, 2018). It was easier for customers to visit these places to try out/on shoes and clothes, among others, before committing to buying them. Changes in the distribution with the growth of online shopping, in recent years, has seen a significant impact on the retail industry.
The retail industry needs to re-strategize to change the dependency of their brick and mortar stores. For instance, the retail industry should create their own online platform where customers can check…
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