Assignment 2 – Walmart

Produce a 4-5 page paper in which you:

The client is Walmart

Review the mission and activities of your client (specifically the activities you will focus on in your final campaign plan/strategy).
Identify four possible social media SMART objectives for your client.
Justify each objective through attention to the organization’s business goals, their desired target audiences, and the characteristics of specific social media platforms.
Identify a metric that can be used to assess the success of a social media campaign designed to accomplish the objective.
This paper should be organized into two parts. In Part I you should briefly review the nature of your client’s mission and activities. If you have narrowed the focus of the social media work you’ll be focused on, describe that here. For example, if I chose Johns Hopkins University as my client in Assignment 1, I might now narrow to the Johns Hopkins University’s undergraduate admissions office as the focus of my project.
In Part II you should identify your proposed social media objectives, justifications and measurements. Here is an abbreviated example using JHU Undergrad Admissions:
Objective: to increase the number of new leads from Facebook by 10% by December 2019
• Business Outcome: Lead generation of potential first-year students
Justification: JHU Undergrad Admissions cannot succeed unless it continues (and increases) the number of qualified applicants in its freshman application pool every year. Enrollment research shows that students who get connected to a campus before the end of their sophomore year of high school are more likely to attend that campus than campuses they learn about later in their college career. Research also shows that parents who connect with a college early in a child’s high school career are more likely to recommend that college to their child. Parents with high-school aged kids spend a lot of time on Facebook.
Measurement: Personal information (email addresses) collected through social media.

SAMPLE SOLUTION

Assignment 2 – Walmart
Part One
The Mission and Objectives of Walmart
Walmart Inc. makes clear in its mission statement that it aims to save customer’s money, thus enabling them to lead better lives (Engel, 2018). Such a statement is crucial in the implementation of strategies that bring about remarkable differences in its progress. Some of the primary elements in this statement include enhancing people’s…