“Post-Brexit Refocusing
Identify three non-EEA countries in which the company is not yet present. These may be, but do not have to be, emerging markets. For each country, outline a potential entry strategy in which you articulate an appropriate generic strategy to pursue, an appropriate mode of entry, and an appropriate design. Rank the countries in order of attractiveness. [approximately 3 pages in total, with any analyses you decide to conduct in appendices]
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Finally, how realistically could the gains from entering these new markets compensate for substantial disruption to the firm’s business with the EEA in the event of a hard Brexit? Assume this means that the UK has to trade with EEA countries on World Trade Organization rules. You do not have to perform any additional analysis. [less than 1 page] “
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