Is TV advertising still the most powerful advertising medium or has it faded in importance?
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TV Advertising Has Faded in Importance
Advertising and marketing have continued to evolve especially with the advent of technology. Many channels continue to come up with thousands of ways through which a business can have the intended message reach the consumer (Nosrati, Karimi, Mohammadi, & Malekian, 2013). The array of choices that marketers have at their disposal leaves on wonder if using TV as a platform of advertising is still powerful or it has faded away.
In my view, TV advertising is no longer as powerful as it used to be and hence its usefulness is fading with time. The advancement of technology that has resulted to the digital age has resulted to the emergence of many marketing platforms that are more…
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