Discuss an example of a company that has attracted you by reaching out through social media.

• Consumer purchases are influenced strongly by a mixture of characteristics.  Think about the last purchase you made with a price tag of more than $1000 and discuss the characteristics that influenced you to purchase this specific item.  Describe how you went through the consumer buying process to purchase this item.
• Discuss an example of a company that has attracted you by reaching out through social media.  How did you respond?  Did the contact result in a purchase?  Did you or your friends participate in the brand conversation?
• Read the Real Marketing 6.1: International Marketing Manners, then, answer the following questions:
  • What can be done to keep us all from becoming “ugly Americans”?
  • Go online and conduct research regarding business customs for any country except for Mexico and Canada.  What did you discover about their practices that Americans should know?  Why do you feel they are important?

Sample Solution

1. The last item I purchased with a price tag over $1000 was a laptop. The characteristics that influenced my purchase decision were brand reputation, specs, user reviews, and design. I went through the consumer buying process by researching various options, reading product reviews, and comparing prices before making a final decision.
2. An example of a company that reached out to me through social media was an electronics retailer. They offered me a discount on a product I had shown interest in. I responded by purchasing the product using the discount code they provided. I also shared my positive experience with the brand with my friends and family.
3. To avoid being an “ugly American,” one can educate themselves on the cultural and business norms of a country before engaging with people from that country. This includes researching their customs, traditions, and business etiquette. Additionally, one can make an effort to show respect, be open-minded, and communicate in a clear and polite manner.
4. Through my research, I discovered that in Japan, business cards are highly valued and should be presented and received with two hands. In addition, it is considered impolite to write notes on the business card or put it in your back pocket. These customs are important because they show respect for …Order a customized and more comprehensive answer here