1. find an awareness campaign First, now that the awareness campaign was over…

1. find an awareness campaign First, now that the awareness campaign was over, in your opinion, do you think it had any effect on the targeted population? Why or Why not? If you were to change the awareness campaign into a behavior change campaign, how would you do that?

2. Do you think all political messages actually tickle down to the public the way they are meant to? Please give an example of a successful one and a unsuccessful one.

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3.In what recent events have you seen the administration frame their message to their advantage?

4.Can you think of any recent crisis examples where a spokesperson (and by default, his/her organization) was labeled a good guy or a bad guy? Which traits did they portray? Was this an accurate assessment?

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Essay Questions
Q1
A No Make-up Selfie was an awareness campaign conducted on social media following the hashtag #nomakeupselfie, which was part of the media strategy conducted by Australia’s Cancer Council and the Cancer Research UK (Lewis, 2014). The awareness campaign became a success, and its impact on the targeted population was evident as it saw millions of dollars raised, and the issue of breast cancer brought back into the limelight and public discourse (Lewis, 2014). If I was to change the campaign into a behavior change campaign, I would include information on ways in which the…

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